How To Find Your Teaching English Niche?
18th February 2022Generally, most of the ES/ELT teachers work with establishments that themselves have a niche. However, at the same time, there are many educators who give general lessons without really being precise. Finding your teaching English niche will give you the competitive edge you need to succeed. Thus, it is necessary to make sure you choose a niche that matches your assets.
So, what exactly is a niche?
In simple words, a niche is a precise turning of the market, targeting specific people with certain interests or requirements.Having a niche makes what you deliver much crisper. This helps to navigate your content that will resonate will those who you are targeting.
Needless to say, students are people with their own intricate requirements and opportunities. This is replicated in the extensive variety of teaching English routes accessible to the EFL/ELT teacher.
Ask these questions while choosing your niche ---
Before selecting your teaching English niche, why you should ask as many questions as possible. Some of them can be ---
- What age group do I like working with?
- What’s my style, laid back or business-minded?
- What am I passionate about?
- What do I like about teaching?
- Who do I work well with?
- What time I am comfortable with?
And so on…
Different Types Of Teaching English Niche
Here are top niches for teaching English:
Business English
Business English has become a popular skill by several employers worldwide.The field is a lucrative niche in the world of English teaching. Business English is a wonderful area of proficiency to specialise in. Moreover, Business English learners are eager to pay more for your services.
Precise Nationalities
If you’ve spent a lot of time living in another country, like Thailand for example, you’ll be able to identify some common mistakes learners make in terms of grammar, pronunciation, and vocabulary. Well, this is tremendously useful when finding your TEFL niche as it means you have aprofound understanding of your students’ requirements!
IELTS/Exam Training
Well, this area has become one of the most in demand niches for TEFL educators over the past few years. With the rising demand to work overseas, there’s been a huge demand for exam prep instructors such as IELTS tutors (International English Language Testing System). This is also a fantastic niche to have as it lets you to support your students through their studies.
Professions
Individuals in professions such as accounting, nursing, tourism, hotel industry etc. are always keen to grow their aptitudes in one-to-one English teachings.
Also, age-specific ESL/ELT tutoring can be a great addition to the specializations above if you want to have more than one teaching English niche.
When selecting a specialisation, consider your interests as well as background. Additionally, a lot of TEFLers are becoming freelancers or “teacherpreneurs.”
Advantages OfTeaching English Niche
See how finding teaching a niche can help you ---
- Gives you proficient status in that field
- Help you with betterreferral rate.
- You will be able to streamline your preparation
- You’ll be differentiated on freelance sites
- You’ll be to charge a higher rate
We are sure there are more however, these are the important ones.
Wrapping Up
We suggest don’t limit yourself with one niche. By finding a teaching niche and putting in the hard work, TEFL teachers can enjoy the benefits. Consider Teaching English in Thailand program.
Make the choice to become a TEFL specialist. All the best!
Written By : Ashwini Chandra